For my coffee rebrand packaging, I went with an Edgar Allen Poe-theme, called the Macabre Coffee Co.
COMPANY BACKGROUND INFO
Philly Fair Trade Roasters needed a complete rebrand; including a new company name, logo, and packaging design. Philly Fair Trade Roasters needed their new identity to center around an appropriate theme that is furthered through their brand elements and packaging. The ultimate goal was to reestablish Philly Fair Trade as a theme-based "high-end" nationally known coffee roaster able to charge an average of $2+ per ounce of coffee.
AUDIENCE:
People who enjoy fine small-batch coffee.
DELIVERABLES
Logo
New theme-based name/identity for Philly Fair Trade Roasters
10 to 16 oz. packaging for 4 flavors/varieties of coffee
