The primary goal of the website rebrand is to improve the user experience and update the site to have a modern, compelling design while raising awareness of SmartLabel and the service it provides. The new site enhances the user’s flow through the website as a consumer and brand.
Second, creating a digital space that matches its brand, with a renewed focus on accuracy and agility. Being more responsive to consumer demand and ensuring that the content on the site is up-to-date and accessible to find requires an intuitive and user-friendly CMS. A final piece of a successful project relies on security and data. Ensuring that the website is secure and follows best practices is essential. Just as important is the user’s ability to quickly and effectively access the data, whether from an enhanced search experience on the website or from better SEO to funnel people to the site.
The early wireframe design of the new website played a crucial role in creating an effective user interface for easier access to viewing digital product labels. The SmartLabel wireframes show the basic designs that later prioritize functionality and layout. These initial drafts help our clients and developers understand the hierarchy of content, interactions, and features before moving forward with implementing color and branding.
After months of collaboration and hard work between the design and development teams, the final designs for the new website have been approved. The revamped site features a sleek and modern interface, with a minimalist look and feel that emphasizes ease of use for visitors. The color scheme incorporates a mix of blues and greens, creating a sense of energy and vitality. The new design structure is clean and user-friendly, making text easy to read. Overall, the final designs represent a significant step forward for the company, providing a cutting-edge platform that will serve as the backbone of its online presence for years to come.
